MEDIAREACH OMD PARTNERS FACEBOOK ON E-LEARNING PROGRAMME.

As part of the regional development programme, OMD joined forces with Facebook to launch an e-learning initiative in Europe, Middle East and Africa, EMEA.

OMD is the first agency globally to launch an initiative at such scale, placing an importance on inspiring teams as to how to fully leverage Facebook's growing product portfolio to drive greater results for their Clients. This initiative is part of OMD's strategy across the region which is focused on moving the company from a reliance on purely 'transactional media' to delivering 'marketing performance' for their clients.

The programme entitled, 'OMD Facebook Challenge,' was a learning path within Facebook Blueprint programme spread over two months, offering three levels of product immersion (Basic, Intermediate and Advanced). The programme was designed to further accelerate OMD's delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both locally and regionally.

As a result of this effort, over 60 staff of mediaReach OMD across West and Central Africa has been trained and completed Facebook Blueprint eLearning Programme. At the end of the exercise, two staff members have been selected based on stringent criteria for Facebook's Agency...