Firm launches campaign on responsible gaming behaviors

• Published date: 08 January 2023
• Publication title: Nigeria - The Nation

Leading sports betting brand BetKing, has launched a campaign themed 'Kings Know when to stop' which aims to encourage a responsible gaming ecosystem by educating players on the importance of betting responsibly. The campaign features a three-part TVC that encourages players to maintain responsible gaming behaviors by recognizing and sticking to their limits.

The videos intelligently leveraged relatable scenarios to communicate the importance of setting and adhering to limits when partaking in any activity, including sports betting. The three films feature BetKing Brand Ambassador and Nigerian Football Legend, Jay Jay Okocha, Reality TV Star, Seyi Awolowo, and social media content creator, Ope Keshinro popularly known as SwitOpe respectively - engaged in different activities including exercise, eating and shopping.

Each ad film showcases the challenges of not adhering to limits and how sticking to limits delivers better results. The three creatives present strong proof points to attest to how BetKing is promoting responsible gaming in the local sports betting ecosystem.

Speaking on the campaign, Gossy Ukanwoke, Managing Director for KingMakers Nigeria said, 'Responsible gaming...