Creating event management

• Published date: 17 January 2023
• Publication title: Nigeria - The Nation

Chief Executive, Sirocco Productions Limited, Deji Shobowale has, based on his works, become one of Lagos' most well-known food events entrepreneurs. DANIEL ESSIET reports.

LAGOS is home to some of the most successful entrepreneurs in Nigeria. One of them is the Chief Executive, Sirocco Productions Limited, Deji Shobowale.

His expertise comes from his experience in event management projects. From renting to building brands to keeping up with the latest trends and news to event planning, he has done it splendidly.

He told his story: 'Sirocco Productions Limited was founded in 2015 with a vision to create and design events of international standards. I have always loved to plan events from my university days - from family functions to events with friends.

'I also worked with a good boss and mentor, Dr Tunji Olugbodi, for 12 years, under whom I honed my skills and learnt the professional way of eventing and impeccable attention to detail.'

He has proven that there's no harm in going after one's passion. For him, that was event management.

With the company on the road to reaching a top league player status, Shobowale exemplifies what a hands-on approach and innovative spirit can achieve.

Despite the many challenges that had come with starting a business, he managed to transform an idea into a full-fledged business. This proves the point that you have to give any idea a trial - he is proof that anything could happen.

The journey, however, has not been rosy. He recalled: 'My journey has been exciting and enlightening so far. As an entrepreneur, you must be ready to roll up your sleeves and work hard to achieve your goals. Rise up to challenges and continue to find innovative ways to create solutions. We, however, cannot overlook the fact that entrepreneurs find it difficult to scale their businesses due to certain factors- accessibility to grants, loans, high interest rates etc,' he added.

He also said what had made him successful are patience and tolerance. His words...